Work Experiences
Experience in UX Design & Research
04.2022 – ongoing
Luxoft regular UX Designer – Full-Time : Berlin
–Team Lead in Vinfast Project
-UX Engineering, UX Research
-Heuristics Evaluation with ISO,JN and DN standards, documentation and new purposal wireframes for Webpages &Web-Apps and Mobile Applications
-Design research, personas, card sorting, low-mid and high-fidelity wireframes for EVs.
-Wireframing for Vinfast 5& Vinfast 7 automobile.
-Interviews & Analysis fleet owners & truck drivers IVI
05.2022-10.2022
Concensus Hackathon – Web3athon Participation
-Worked as the only UX designer in a team of coffee & tech people with various backgrounds and experiences: entrepreneurs, coffee traders and roasters, climate scientists, blockchain developers, and product managers.
-We imagined a token, CCC, which provides a web3 AI-enabled ecosystem to support coffee farmers in transitioning to agroforestry by providing tools for pre-financing and tools for direct trade with climate-conscious coffee buyers.
– I conducted surveys with the farmers and potential funders, created road-maps and user journeys, wireframes and prototype of the app.
-Repo: https://github.com/atz3n/coffee-carbon-collective
06.2021-03.2022
HEAVN Lights App – Freelance : Berlin
– I was hired to evaluate the current App, as well as to conduct usability-tests, customer journeys, wireframes and many other UX methodologies to create better experiences by advocating for the user while keeping business goals in mind.
-I worked closely with the UI designer and software developers.
– Changing the Interface by following general Interface patterns conventions, with speical care on Hick’s Law, increased desirability of the application by 80%
Results:
– Conversion rates increased by 7%
– Overall screen time dropped from 30 mins to 15 mins
10.2020 – 03.2021
Start-up idea: Dating App design iteratures with a volunteer multi-disciplinary team: Berlin
– Volunteerly worked as the only designer, our purpose was to create a dating app which reflects “Berlin” dating scene